Marketing Your Practice
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In this course you’ll learn how to market with heart-based intention, instead of agenda, while utilizing therapists’ best skills of listening, empathy, and sensitivity.
Although marketing is important for business owners, it is actually a versatile topic that can be applied widely across many different scenarios, including advocacy, education, and information-sharing. You’ll learn about market research, ethical considerations, the psychology behind what makes clients choose your services, and how to systematically use a marketing plan to build something bigger than yourself.
As music therapists continue to make our mark as leaders in healthcare, this course is vital to our growth as a profession. Learn how to position yourself as a leader, speak with confidence, understand your prospects and clients, and connect deeply to your community.
This course is approved by the Certification Board for Music Therapists (CBMT) for 3 CMTEs.
Do you have questions? Special requests? Group access? Student discount? We will work with you!
Send an email to Paige at Info@MusicTherapyEd.com with your specific request, and we will respond with a custom solution just for you. (Paige is a music therapist too! She can help.)
About the Instructor
Kat Fulton, MM, MT-BC
Kat Fulton, MM, MT-BC, is a passionate keynote speaker and advocate for music therapy. She’s been quoted in major media outlets such as the Wall Street Journal, HuffPo, and Epoch Times. She’s facilitated drum circles for the US Surgeon General, Americans for the Arts, NAMM, Museum of Making Music, Qualcomm, Intuit, and more. She’s a leader in the field and founder of MusicTherapyEd.com, the premier resource for music therapy continuing education.
“Kat Fulton represents the future of Music Therapy. She is always one step ahead of her peers, not only in her understanding and application of effective group drumming techniques, but in her ability to market those products and services through the rapidly evolving world of social media and web 2.0. She is a dynamic and captivating speaker and facilitator who brings infectious energy into any meeting, event, or program she is a part of.”
“Kat has inspired a new, grander vision for more of my music therapist colleagues than I can count. I am one of many music therapists who is now dreaming bigger and reaching further because of Kat’s influence. For Kat’s relentless drive and unending encouragement, I will always be grateful”
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CBMT Relationship: Marketing Your Practice with Kat Fulton, MM, MT-BC is approved by the Certification Board for Music Therapists (CBMT) for 3 Continuing Music Therapy Education credits. Sound Health Music, Approved Provider #P-110, maintains responsibility for program quality and adherence to CBMT policies and criteria. Please view the required CBMT information.